PipeRocket’s roots are in b2b direct sales, marketing operations and lead generation. As marketing managers, sales leaders and trainers, the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company’s lead funnel and growing the sales pipeline.
So in 2014 they teamed up with talented developers to create PipeRocket, a simple and yet powerful tool for managing the lead funnel and growing the sales pipeline.
Automate routine tasks and models that deliver the data needed to make meaningful decisions to drive more business.
Our idea eventually became the PipeRocket model which solves a big problem for all b2b marketing and sales teams: best practices and metrics previously understood to relatively few, would be transparent and available to everyone.
Our purpose is to enable sales pipeline potential by accelerating the adoption of funnel analysis technologies on a global scale, and in turn opening the door to efficiency gains in conversion, incremental growth in sales and provide transparency of pipeline health to all teams.
Provide an analytic tool that audits the health of exiting funnel activity – no debates, just hard data
Enable sales and marketing to collaborate on data and business process, not battle over egos
No waiting around for marketing and sales to agree on what data to track and how to use it
No need to hire full time lead generation employee
Up levels knowledge and experience of junior marketing team
Provides true picture of lead flow, conversion and problem areas
Identify what marketing programs are really working and driving good deals to pipeline